Cookie Policy
Last updated: August 31, 2026 · TrapJaw Labs, LLC · Irvine, CA
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to website operators. Cookies may be "session" cookies (which expire when you close your browser) or "persistent" cookies (which remain on your device for a set period or until you delete them).
This Cookie Policy explains how TrapJaw Labs, LLC ("TrapJaw Labs, LLC," "we," "us," or "our") uses cookies and similar tracking technologies on trapjawlabs.com (the "Site"). This policy should be read alongside our Privacy Policy, which explains how we handle personal information.
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
2.1 Strictly Necessary Cookies
These cookies are essential for the Site to function properly. They enable core features such as shopping cart functionality, account authentication, security protections, and checkout processing. Without these cookies, the Site cannot operate as intended. These cookies do not require your consent as they are necessary for the service you have requested.
| Cookie | Purpose | Duration |
|---|---|---|
| session_id | Maintains your browsing session | Session |
| cart_token | Preserves shopping cart contents | 30 days |
| csrf_token | Security — prevents cross-site request forgery | Session |
2.2 Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your species preferences in the Care Advisor, your preferred product categories, and display settings. While not strictly necessary, they significantly improve your experience.
| Cookie | Purpose | Duration |
|---|---|---|
| user_prefs | Stores display and category preferences | 1 year |
| advisor_data | Remembers Care Advisor selections | 90 days |
| recently_viewed | Tracks recently viewed products | 30 days |
2.3 Analytics Cookies
These cookies help us understand how visitors interact with the Site by collecting and reporting information anonymously. We use this data to improve Site performance, identify popular content, and optimize the user experience.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users (24hr) | 24 hours |
2.4 Advertising Measurement Cookies
As of August 31, 2026 we use one advertising measurement pixel, provided by OpenAI Ads Manager. Its purpose is narrow: when a visit begins from an OpenAI advertisement, it lets us measure whether that visit led to an action on the Site — a page view, a product view, an item added to the cart, an order, or an account registration. It reports order totals and product names, never your name, email address, or postal address. We do not use it to show you advertisements on other websites, and we do not run any other advertising or retargeting pixels.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __oppref | OpenAI | Records the OpenAI advertisement click that brought you to the Site (attribution) | 30 days |
| __obref | OpenAI | Randomized browser identifier used to connect an advertisement click to a later action | 1 year |
| __oaiq_consent | OpenAI | Stores your measurement consent state | 30 days |
You can opt out at any time. We honor the Global Privacy Control (GPC) browser signal automatically, and the control below keeps the pixel from loading in this browser:
Advertising measurement is currently active in this browser.
Takes effect on your next page load. This setting is stored in this browser only.
3. Other Tracking Technologies
3.1 Web Beacons (Pixel Tags)
We may use small transparent image files called web beacons in our emails and on certain pages of the Site. These help us track email open rates, click-through rates, and confirm whether specific content has been accessed.
3.2 Local Storage
We may use your browser's local storage to store non-personal preferences and temporary data related to Site functionality, such as Care Advisor configurations and product comparison lists. Local storage data does not expire automatically but can be cleared through your browser settings.
4. Managing Your Cookie Preferences
4.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block all cookies, accept all cookies, or notify you when a cookie is set so you can decide whether to accept it. Note that blocking all cookies may impair your ability to use certain features of the Site, particularly the shopping cart and checkout process.
Instructions for managing cookies in common browsers:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
4.2 Opt-Out Links
You can opt out of specific third-party tracking using the following mechanisms:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout
- OpenAI Ads Manager (advertising measurement): use the opt-out control in Section 2.4, or enable Global Privacy Control in your browser — we honor GPC automatically and the pixel will not load.
- Browser controls: Most browsers let you block or delete cookies for this Site in their privacy settings. Blocking analytics or advertising measurement cookies does not affect your ability to browse or place an order.
5. Cookies and California Law
TrapJaw Labs, LLC complies with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). California residents have the right to opt out of the sale or sharing of personal data, including data collected through cookies for cross-context behavioral advertising. We do not sell your personal data. We use one advertising measurement pixel (OpenAI Ads Manager, described in Section 2.4), and the information it receives may be considered "sharing" under the CPRA. California residents — and anyone else — may opt out at any time using the control in Section 2.4 or by enabling Global Privacy Control in their browser; we honor GPC signals automatically, without any additional steps. You may also opt out of analytics cookies using the browser controls or the Google Analytics opt-out add-on described in Section 4.2.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time as our practices change or as required by law. When we make material changes, we will update the "Last Updated" date at the top of this page. If we introduce new categories of cookies or significantly change how we use tracking technologies, we will seek your consent where required by law.
7. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us at:
TrapJaw Labs, LLC
1 Technology Dr Ste B111
Irvine, CA 92618
Email: privacy@trapjawlabs.com